Selected Work
13 years. Millions of users. A few
things worth showing.
01
ShareChat
AI ProcessDesign OpsLocalization
Teaching AI to Speak 15 Indian Languages
Wrote localisation rules once and let an AI agent follow them. Hit 98% quality on the first language. Scaling past it broke everything we assumed.
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02
ShareChat, Moj, QuickTV
Product StrategyPaymentsConversion
One Tap Payment, Proven Once, Shipped Everywhere
Turbo Checkout collapsed a multi-step payment flow into one tap, shipped first on conviction, then proven with real A/B tests as it scaled across products.
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03
Reva
Product StrategyAI-Native DesignRetention
How We Designed Reva, an AI Astrologer, for Retention
The brief said the daily horoscope was the retention lever. I rejected it, reframed the thesis, and briefed the mechanic that shipped.
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04
Moj
GamificationCreator GrowthRetention
Rewarding Creators, Not Just Viewers
Two failed viewer-side experiments and one successful creator-side one. The same rule: reward what people already control.
Case study in progress